Product / Brand Naming
Naming that fits the market, the audience, and the product story.
Hi there! My name is
AND I I'M A MARKETING GENERALIST WHO TURNS MESSY PROBLEMS INTO THINGS THAT WORK.
For the past 7 years, I’ve worked in marketing. I’ve grown social media accounts, helped drive 225% YoY revenue growth for a business unit, won an award for a case study, and been recognized by a creative agency for an ad campaign. Now I want a team where any of that is useful. I'm based in 🇵🇹 Porto, Portugal (GMT +1) with full work authorization; open to remote roles across European time zones and relocation.

Naming that fits the market, the audience, and the product story.
Clear positioning, messaging, and direction for early-stage and growing brands.
Competitor landscapes, consumer interviews, and market-entry context you can act on.
01 — Marketing & Partnerships
Four years at DataArt as the sole marketer for the Salesforce practice, then for five technology partnerships at once. Strategy, ABM, content, SEO, paid — whatever the pipeline needed that quarter.
Nov 2021 — Sep 2025
DataArt
2023 — Present
Freelance
Today I do consumer brand strategy, positioning, naming, and market research for early-stage founders and small businesses. Recent work includes:
SELECTED WORK (CLICKABLE)
Hockey club brand strategy
QSR US market entry
Pharma product naming
2018-2020
Public figure & Recording artist
Strategy
Execution
Tools